Brand & Marketing Advisor,
Innovation & creativity facilitator.
Coach. Author. Speaker. Columnist.
Brand building is all about creating preference
& customer willingness to pay a premium on a sustained basis.
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The client's teams, with their wealth of experience and a better ground-level understanding, have all the resources and solutions to their probortunities. They are best placed to evaluate the cause, constraints and potential solutions.
The external facilitator brings a new perspective, helping them analyse, evaluate, mine and pick the best practical solution.
Co-created Co-owned team solutions are the most effective long-term solutions for any probortunity.
Intradia Belief
Every professional must surrender to some interest outside their regular scope of work. Space where they can lose themselves and take out the stress that is natural in their life. Sometimes, these activities give the cues to the solutions and help create the zone of a wider experience.
500+ Weeks and still counting.
Sanjeev's Wednesday column 'Kotmartial' in mxmindia.com recently celebrated 500 weeks of uninterrupted publication. The column typically comments on current Advertising, media and marketing activities, experiences and expectations. (Read more)
Perception Adulterated with reality.
Sanjeev follows the advice he gives. He blogs at www.Sanjeevkotnala.com, where you can read entertaining weekly episodes in advertising and marketing, book and movie reviews in addition to the contents of his weekly column in mxmindia.com. (Read More)
BOOKS by Sanjeev Kotnala.
Sanjeev is not only an avid reader- reading more than 70 books a year, he is a writer too- who experiments with the genre and the subject.
He has authored 'Chimera of Lansdowne', a Para-normal novel. Published two compilations of Real-life impact stories. He recently published his first book of poems titled - 'Always Questioning Life'. His book- a romantic novel, is due for release on 23rd Feb 2024. Additionally, the book '24 lfe Rules- I Wish I Knew Earlier' is scheduled for release on 24 March 2024. (Read more)
Sanjeev is the creator of SIGNATURE ART. A unique form as unique as each individual's life, fingerprints or iris scans. It uses the signature as the foundation- the base and then doodles the important milestones, experiences, interests and things of relevance in a free-flowing doodle on top of it. Result- every signature art is different. In fact, if he creates signature art for the same person twice, the result would not be the same.
Connect to get your signature art done or gift someone their unique imprint of Signature Art. (Read More)
COMPULSIVE DOODLER
That is the name Sanjeev operates in the world of doodles. He has been experimenting with thematic doodles and mythological doodles. In fact, he considers doodling as a style of meditation and indulges in it frequently. He has created a Mythology series, a profession-based series, a few based on series, the art of motorcycling and trees. He loves the challenge that such doodles presents in crafting and the free flow that is so integral to doodling. Interested to get a doodle done- or know more- read here.
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In memory of his father- the late Shree Ram Ballabh Kotnala, Sanjeev organises an annual Short Story Contest for writers with roots in Uttarakhand. It is now in its 4th season. The 3rd season selected stories were released as a book titled- The Tiger In The Mountain And Other Stories'. Special subsidised fee for Students and Women under 30. Read More...
COLLAGE AND PAINTING
Sanjeev has in the past experimented with collages and paintings. Though it has been long since his last collage, he believes it is one of the toughest way of expression and creation.
